April 19, 2018
Exemplary food from the Korean culture has long since been undisputed by the world for its savory 5-star restaurant-worthy side dishes and beef cuts, but it’s quite another thing for it to incite a cultural phenomenon for quick, ready-to-eat meals. The recent wave reaction from Nongshim Shin Ramyun’s “The Sound of Delicious Shin Ramyun” video on YouTube does exactly that to the astonishment of its creators who were not expecting such a widespread response. Spurred on a worldwide-scale media frenzy, the resulting sensation can only be compared to the top flash mob videos of the last decade. As they continue forward with insightful marketing and key representation, this noodle powerhouse is sure to surpass its current status as a Korean noodle staple to become a worldwide noodle staple.
Recently, "The Sound of Delicious Shin Ramyun" video posted on YouTube hit the highest click rates among all Shin Ramyun promotional videos ever produced, raising the status of global Korean food prestige. The Shin Ramyun video currently pitches 5,369,996 views as of the date of this article (https://www.youtube.com/watch?v=kggoRpoAYos). "TheSound of Delicious Shin Ramyun" video also seems to garner more clicks on YouTube, Instagram and Facebook than any of its predecessor videos, setting the standard for future food videos at an all-time high.
As a modern day-in-the-life setting that encapsulates the goal of living a casual and carefree life, the video captures the daily life of American people amid traveling,camping, hiking, chilling at the beach, running errands at the laundromat, and living it up at a patio party among other things. The video places Shin Ramyun in natural settings, while simultaneously emphasizing the delicious sound of having Shin Ramyun through the rhythmical sound of chopping and slurping, to create a visual and audible representation of the taste of Shin Ramyun through cinematography.
Social media users say, "It's the perfect harmony between audio and visual that entertains both the eyes and the ears." They also rave, "it delivers the spicy taste of Shin Ramyun through the smartphone," applauding the 3-dimensional effects subconsciously conveyed seamlessly by the Shin Ramyun video. With clicks exceeding the millions, it appears that social media users tend to identify with the representations of the people just ‘living life’ while enjoying their Shin Ramyun. This only extends itself to greater mass appeal as users continue to share the video with their friends, family, and other extended acquaintances, even multiplying the original efforts of the Nongshim Shin Ramyun brand by posting to other social media sites and reconstructing their own versions of the popular video.
For instance, similar to its fan base on YouTube, Shin Ramyun is garnering lots of mainstream attention on Instagram through movie stars like Drew Barrymore, who posted an image of herself having Shin Ramyun and has generated more than 227,782likes. By recognizing the power of social media, Nongshim America has begun collaborating with well-known public and social media figures to continue their quest of worldwide domination of the noodle market. Bridging interaction with their ever-expanding fan base, Nongshim America’s dreams to spread the taste of Shin Ramyunin America through the utilization of fresh ideas and user-friendly videos seems to have only just begun. Winning confidence in ramyun lovers one bite at a time, only time can truly define the greatness that Nongshim America is capable of exceeding and it is sure to be a phenomenal group effort spurred on by the multiplication of fans around the world.
Nongshim started in 1965 in Seoul, Korea, and became the #1 noodle and snack manufacturer in the country. Following the successful expansion to the neighboring countries throughout Asia, Nongshim America, Inc. was established in 1994 as a part of the global expansion plan to reach out to the consumers in North America.In 2005, Nongshim America, Inc. built a state-of-the-art manufacturing facility in southern California to serve the fast growing demands for our award-winning products.Manufacturing under the strictest guidelines of the U.S. food safety standards, Nongshim raises the level of excellence in freshness and quality. For more information, visit .
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